Festival activation for the 5th anniversary of Rolling Loud Miami encouraged thousands of attendees to engage by filling out stickers and applying them to a community wall. The murals collected hundreds of responses by the third day and provided backdrops to thousands of photos. 

︎  event activation
︎  May 2019
︎  client: Rolling Loud Miami
︎   mural design and installation, illustration

︎ producer: Jocelyn Valencia
photographer: Joshy Gonz
︎ contributors: Dymin Studio, Cassandra Jolie

︎︎︎ left: attendee applying customized sticker;
right: sticker designs ︎︎︎
︎︎︎ 24’ x 8’ mural design

︎︎︎ 8’ x 8’ mural provides photo opportunity for attendees 

︎ see the recap video