EVERYTHING IS AN EXPERIMENT ︎︎︎
Voted Ad-Age A-List winner, Campaign US Indie Agency of the Year - Silver, and Adweek’s Midsize Agency of the Year Finalist, Chemistry is an agency of creatives who believe in work that makes consumers feel something.
WHAT I DID ︎︎︎
☻ assoc. creative director
☻ built, managed, and mentored agency’s first social production wing
☻ pitched (and won) new biz
☻ content creation and strat
☻ assoc. creative director
☻ built, managed, and mentored agency’s first social production wing
☻ pitched (and won) new biz
☻ content creation and strat
SELECT CLIENTS ︎︎︎
☻ Domino’s
☻ Krystal
☻ Cinnabon
☻ Jamba
☻ Moe’s Southwest Grill
☻ Auntie Anne’s
☻ Domino’s
☻ Krystal
☻ Cinnabon
☻ Jamba
☻ Moe’s Southwest Grill
☻ Auntie Anne’s
PROJECTS ︎︎︎
DOMINO’S achieved their goal of being the most loved pizza brand on social after just 8 months of collaboration with our team, as well as several Addy’s for our content.
CINNABON asked for a low lift social campaign to push churros, and we delivered an unhinged concept which achieved 1.4m+ impressions, resulting in 18k+ new loyalty members and a 3.94% increase in churro sales. Our campaign created the same sales lift as the previous year’s Travis Kelsey Subway footlong promo for a fraction of the cost.
GOTO FOODS is the parent company of QSR brands like Jamba, Moe’s Southwest Grill, and Auntie Anne’s. In the first year of partnership, we created 1,394 posts that grew brand love and followers by up to 462%.